Another self-initiated project to bring Beaverton’s best cigar shop up to date on its branding. With a great selection and friendly, knowledgeable staff, Paul’s is a local staple if you’re into tobacco.
The primary mark and correlating type system were updated and expanded into elements that can be used on the website, social media, and merchandise.
The color palette leverages earth tones to reflect the organic nature of tobacco and applies each color specifically to delineate associated tobacco shades. Type uses high-contrast forms to subtly speak to tobacco variety and the nuanced craft of Torcedors.