Derek is a graphic designer ︎  
currently in ︎ Portland, OR
︎ thanks for visiting ︎

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© Derek Price, 2021
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Nike Seoul 


WD+C South Korea space created in partnership with Nike. We designed an environment that focused on the idea of Seoul’s unlimited potential, leaning into a visual language centered around disruption, momentum, and reinvention.

The goal was to create an environment that connected its inhabitants to the city of Seoul through a Nike lens, telling familiar stories in unfamiliar formats - fostering engagement through unexpected moments of innovation and inspiration.

More Soon

Studio: Big-Giant
Role: Designer
Creative Direction: Jason Bacon
Senior: Joe Trussel
3D: Parker Oubre

Graphic 


Nike Busan


WD+C South Korea space created in partnership with Nike. Emphasizing the brand heritage in the region, focusing on the trailblazers that helped to create a global ecosystem of footwear manufacturing.

The environment was designed to celebrate Busan and Korea through the lens of sport - leveraging the rich history of innovation and collaboration to inform storytelling moments throughout the space.

Design elements speak the visual language of manufacturing through repetition, data-informed patterns, technical linework, and multi-plane executions.

Studio: Big-Giant
Role: Designer
Creative Direction: Jason Bacon
Senior: Joe Trussel
3D: Parker Oubre

Graphic 


Nike Miscellaneous


Various graphic work for global Nike locations including posters, custom basketball courts, apparel illustration, tile mosaics, wallpapers, and more.
Graphic

Corners Cafe


Right on one of Beaverton’s most infamous intersections, Six Corners Cafe has provided classic diner breakfasts and lunches, alongside friendly faces and great prices for the last several decades.A self-initiated project to update the Six Corners branding has been in my back pocket for awhile and I finally got around to it.

A custom wordmark plays off the multi-angled geometry of the intersection itself, while a corresponding type systemand color palette each reference 1950’s diner culture with modern sensibilities.

Leaning into the focus of friends and food, tertiary illustrative elements personify classic diner staples, creating more human-centric & lighthearted brand engagementwithout feeling immature.
Identity, Illustration


Paul’s Cigars 


Another self-initiated project to bring Beaverton’s best cigar shop up to date on its branding. With a great selection and friendly, knowledgeable staff, Paul’s is a local staple if you’re into tobacco.

The primary mark and correlating type system were updated and expanded into elements that can be used on the website, social media, and merchandise. 

The color palette leverages earth tones to reflect the organic nature of tobacco and applies each color specifically to delineate associated tobacco shades. Type uses high-contrast forms to subtly speak to tobacco variety and the nuanced craft of Torcedors.

Identity