thepriceisright.work


🚧 SITE UNDER CONSTRUCTION 🚧

Derek is a designer & illustrator based in Portland, OR. Currently at Hybrid Design.

Previously at Turner Duckworth and Big-Giant.

Right now he is enjoying the 2026 Formula 1 season, rummaging for garbage in ARC Raiders, and obsessively reading the Dungeon Crawler Carl and Mistborn series.

Instagram

Selected Clients:
Amazon
Converse
Fedrigoni Paper
Mohawk Paper
Nike
Samsung
Stanford University
Super7
The North Face
TOHO



TOHO™ GODZILLA TRADING CARDS    



When a brief consists of watching Godzilla movies, making custom hiragana, unlimited access to the TOHO™ archives, and designing trading cards - it’d be safe to call it a dream project for me.

For Godzilla Day 2024 (11.03.24) Super7 released a limited run of foil pack trading cards. Inspired by oldschool wax packs, each contains 5 cards and one sticker per pack. Secreted in a foil wrapper, there are 84 movie stills cards and 12 monster profile cards — each in foil or prism holofoil variants— as well as 12 different base stickers, which feature backing art that joins to form a pretty sweet kaiju battle mosaic.

For the completionists, prism holofoil chase variants are super-limited prints, with only 54 black, 13 blue, 5 gold, and 1 silver card.

I wish I spoke Japanese.


Studio: Hybrid
Role: Designer
Creative Direction: Olivia Ward
2024        Print / Packaging / Type Design


MOHAWK PACKAGING 2026    



For the Mohawk Paper 2026 Packaging Collection we developed two fictional brands, each leveraging their own unique visual language to showcase what’s possible with Mohawk’s range of premium papers. Highlighting key packaging applications—folding board, rigid boxes, hang tags, and labels—while showing off special print techniques like embossing, foil stamping, and digital printing.

In order to express the wide range of packaging applications, the container is covered in an iconographic pattern, overlaid onto larger pantone illustrations that wrap both the top and bottom. Designed to add (or subtract) both future brand examples and Mohawk Swatchbooks, the container houses custom envelopes with each of the fictional brands.

Hartford, our bitters brand leans into foil stamping, embossing, and custom die cuts to feel at home in the world of wine & spirits. Our beauty brand, Sunsalt uses a slightly washed-out palette, loose illustrations, and a custom grit varnish to channel the visual language of a sun-soaked skincare routine.

One thing that did not change from last year - this tool is all about inspiring bold, beautiful packaging solutions.

Orioles actually do like oranges a lot.


Studio: Hybrid
Role: Designer
Creative Direction: Caleb Kozlowski, Olivia Ward
2026        Print / Packaging / Illustration


FEDRIGONI 365 2025    FEDRIGONI 365 2025    
Each year, the Fedrigoni 365 calendar functions as a promotional piece for Fedrigoni’s range of speciality papers, as well as for the designers and illustrators who contribute. 2025 was split into two volumes with the themes ‘Light’ and ‘Dark’ respectively. Contributors were given a word, date, and light or dark volume assignment to work against.

Hybrid was assigned to the dark volume, and given July 2nd with “Unfriendly” as our phrase to work against. There’s nowhere as unfriendly as the internet and the people who inhabit it. So we rolled with that, letting our typographic illustration form from the darkest corners of the web.

Our page got to live alongside it’s light counterpart (and the rest of the 730 pieces) at the official launch events in London, Verona, and Manchester.

Delete those socials!


Studio: Hybrid
Role: Designer
Creative Direction: Caleb Kozlowski
Photo Credit: Fedrigoni
2025        Illustration


HYBRID TEAM PORTRAITS    


While Hybrid’s office is physically in San Francisco, the actual crew is just about everywhere. So how do you represent your team in a cohesive way, without flying everyone in for a team photoshoot every year or so? Draw them, of course!

We worked to create 3 styles. Unified by a warm color palette, love for exaggerated proportions, and lighthearted approach to what makes all of us so unique in our individual interests.

One style is defined by a maximilast approach to patterns, colors, and included interests. Another creates simpler compositions and lets monoweight lines do the work. The last relies on oil paint textures and gets even weirder with those exaggerated forms.

Why do I look so angry?


Studio: Hybrid
Role: Designer
Creative Direction: Brett Newman, Olivia Ward
2025        Illustration


NIKE SEOUL    NIKE SEOUL    


WD+C South Korea space created in partnership with Nike. We designed an environment that focused on the idea of Seoul’s unlimited potential, leaning into a visual language centered around disruption, momentum, and reinvention.

The goal was to create a space that connected its inhabitants to the city of Seoul through a uniquely Nike lens. This was accomplished by telling familiar stories in unfamiliar formats: the neon of the city used to showcase heritage logos, World Cup kits dissected and reformed for large graphic moments, vintage ACG posters used as digitally altered textures.

Quadrants and floors were divided by visual languages pulled from sports, fashion, and history, but always drawing lines back to the powerful intersection of South Korean and Nike culture.

I am a big K-Drama guy.

Studio: Big-Giant
Role: Designer
Creative Direction: Jason Bacon
2023        Environmental / Illustration


BETH BAKES GF    BETH BAKES GF    BETH BAKES GF    


🚧 MORE SOON! 🚧

Friendly, inclusive, and most of all... gluten free. Beth Bakes GF was started in a tiny apartment kitchen as a platform to spread love through baked goods. But word spread quickly about the quality, presentation, and perfect flavors that are hard to come by sans-gluten.

So with an ever-increasing interest in her work, Beth Roberson officially started Beth Bakes GF in 2022. The brand identity is simple and flexible, using a sweets-inspired color palette and softer typeface reminiscent of the expansion found in proving dough.

Illustrative elements (Bread Buddies) add an additional layer of energy and personify the goods offered - making their way onto some brand touchpoints and into your heart.

You can’t go wrong with the cinnamon rolls.2022        Identity / Illustration


SAN FRANCISCO RUNNING CO. 1/2 MARATHON    


The San Francisco Running Company hosts a Women’s Trail Half Marathon once a year through the Marin Highlands. The event is focused on being a relationship-builder with fellow runners through a “race at your pace” attitude, and emphasizes the importance of finding joy in the journey.

Simplified shapes and a saturated color palette pull from the local flora along the race path. Checkerboard patterning is used in playful colors to bring some levity and downplay the traditional importance of the finish line. 

I have the cardiovascular system of a smoker.


Studio: Hybrid
Role: Designer
Creative Direction: Caleb Kozlowski, Olivia Ward
2022        Identity / Illustration


AMAZON HOLIDAY KID’S GIFT BOOK 2025/26    


🚧 COMING SOON! 🚧

An evolution of our work on the 2024 book, Hybrid once again partnered with the Amazon team, and illustrator Laura C. Moyer, to bring to life both their 2025 and 2026 Holiday Kids Gift Book. Spanning 91 pages and showcasing over 700 must-have toys, the book follows more heartwarming adventures of Fox, Bear, Raccoon, Mouse, Owl, and friends as they embark on more magical winter journeys.

Constant client changes, tariff challenges, elaborate photoshoots, and ever-changing layouts made this project quite the undertaking for both iterations. But it was pretty sweet to see it show up on my doorstep.

I know the prices of all your kids toys now.


Studio: Hybrid
Role: Designer
Creative Direction: Caleb Kozlowski, Olivia Ward
Illustration: Laura Moyer
2025        Print