Derek Price is a Designer & Illustrator based in Portland, currently at Hybrid Design.

Corners Cafe

Identity, Illustration

Right on one of Beaverton's most infamous intersections, Six Corners Cafe has provided classic diner breakfasts and lunches, alongside friendly faces and great prices for the last several decades. A self-initiated project to update the Six Corners branding has been in my back pocket for awhile and I finally got around to it.

A custom wordmark plays off the multi-angled geometry of the intersection itself, while a corresponding type system and color palette each reference 1950's diner culture with some modern tweaks.

Leaning into the focus of friends and food, tertiary illustrative elements personify classic diner staples, creating more human-centric & lighthearted brand engagement without feeling immature.

Just get the hashbrowns.