Derek Price is a Designer & Illustrator based in Portland, currently at Hybrid Design.

Beth Bakes GF

Identity, Illustration

Friendly, inclusive, and most of all... gluten free. Beth Bakes GF was started in a tiny apartment kitchen as a platform to spread love through baked goods. But word spread quickly about the quality, presentation, and perfect flavors that are hard to come by sans-gluten.

So with an ever-increasing interest in her work, Beth Roberson officially started Beth Bakes GF in 2022. The brand identity is simple and flexible, using a sweets-inspired color palette and softer typeface reminiscent of the expansion found in proving dough.

Illustrative elements (Bread Buddies) add an additional layer of energy and personify the goods offered - making their way onto some brand touchpoints and into your heart.

You can’t go wrong with the cinnamon rolls.

(More to come soon!)