SAN FRANCISCO RUNNING CO. 1/2 MARATHON
The San Francisco Running Company hosts a Women’s Trail Half Marathon once a year through the Marin Highlands. The event is focused on being a relationship-builder with fellow runners through a “race at your pace” attitude, and emphasizes the importance of finding joy in the journey.
Simplified shapes and a saturated color palette pull from the local flora along the race path. Checkerboard patterning is used in playful colors to bring some levity and downplay the traditional importance of the finish line.
I have the cardiovascular system of a smoker.
Studio: Hybrid
Role: Designer
Creative Direction: Caleb Kozlowski, Olivia Ward