NIKE SEOUL NIKE SEOUL
WD+C South Korea space created in partnership with Nike. We designed an environment that focused on the idea of Seoul’s unlimited potential, leaning into a visual language centered around disruption, momentum, and reinvention.
The goal was to create a space that connected its inhabitants to the city of Seoul through a uniquely Nike lens. This was accomplished by telling familiar stories in unfamiliar formats: the neon of the city used to showcase heritage logos, World Cup kits dissected and reformed for large graphic moments, vintage ACG posters used as digitally altered textures.
Quadrants and floors were divided by visual languages pulled from sports, fashion, and history, but always drawing lines back to the powerful intersection of South Korean and Nike culture.
I am a big K-Drama guy.
Studio: Big-Giant
Role: Designer
Creative Direction: Jason Bacon