Nike Busan

WD+C South Korea space created in partnership with Nike. Emphasizing the brand heritage in the region, focusing on the trailblazers that helped to create a global ecosystem of footwear manufacturing.

The environment was designed to celebrate Busan and Korea through the lens of sport - leveraging the rich history of innovation and collaboration to inform storytelling moments throughout the space.

Design elements speak the visual language of manufacturing through repetition, data-informed patterns, technical linework, and multi-plane executions.

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