Nike Beijing

The WD+C China environment is designed around the idea of focused momentum. The Beijing space draws from Nike heritage, Chinese street culture, and of course basketball.

The goal was to create a space that expresses the energy of its users: confident, resiliant, and innovative. Leveraging a blend of heritage and contemporary visual elements to create unique moments of everyday discovery and engagement - honoring the past while constantly looking to the future.

_{Studio: Big-Giant

Role: Designer

Creative Direction: Jason Bacon

Senior: Joe Trussel

3D: Parker Oubre}

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