Derek Price is a Designer & Illustrator based in Portland, currently at Hybrid Design.

Identity, Digital
2022-23 sits at the intersection of healthcare innovation, partnering with institutions across the US to foster relationships within the industry. Their corresponding brand identity is anchored around the forming of new connections between pharmaceutical and health systems.

The primary logomark is designed to represent a new dynamic energy created in the space formed by the connection of 6 healthcare & pharmaceutical pillars. Colors embody the strong-willed, high-contrast energy that the team brings to the table, while the type system injects a modernized academic feel.

See you in the new-era of personalized healthcare.

Studio: Hybrid
Role: Designer
Creative Direction: Caleb Kozlowski