Derek Price is a Designer & Illustrator based in Portland, currently at Hybrid Design.
SFRC 1/2
Identity, Illustration
2022
![](https://freight.cargo.site/t/original/i/798bd0242ded35b508813f97c52512ef1587b0f3745ef24738d7d36edd4c6447/2023_SFRC_WebPanels9.jpg)
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![](https://freight.cargo.site/t/original/i/8af04d09d51424a66a1ebf50c6f19a312e92de771b1f5267b38eb3461c5b3e69/2023_SFRC_WebPanels6.jpg)
The San Francisco Running Company hosts a Women’s Trail Half Marathon once a year through the Marin Highlands. The event is focused on being a relationship-builder with fellow runners through a “race at your pace” attitude, and emphasizes the importance of finding joy in the journey.
Simplified shapes and a saturated color palette pull from the local flora along the race path. Checkerboard patterning is used in a playful manner to downplay the importance of the finish line.
I have the cardiovascular system of a smoker.
Simplified shapes and a saturated color palette pull from the local flora along the race path. Checkerboard patterning is used in a playful manner to downplay the importance of the finish line.
I have the cardiovascular system of a smoker.
Studio: Hybrid
Role: Designer
Creative Direction: Caleb Kozlowski, Olivia Ward
Role: Designer
Creative Direction: Caleb Kozlowski, Olivia Ward