Derek Price is a Designer & Illustrator based in Portland, currently at Hybrid Design.
Nike Seoul
Environmental
2020-21
![](https://freight.cargo.site/t/original/i/605823f804e5cb27c689b6098e44fc08fc018f829b6e34eaa70a3d551ac2fa71/2023_NikeSeoul_WebPanels3.jpg)
![](https://freight.cargo.site/t/original/i/dc1b6b5e73c3c95ee059d4f970f83f1b69607792aeae2df7dcc35dc383b7656f/2023_NikeSeoul_WebPanels4.jpg)
![](https://freight.cargo.site/t/original/i/3af1d63a852173315bebb68b16add8ae198b186da990f9621986565fa3fe8840/Nike-Seoul-Website-Images.jpg)
![](https://freight.cargo.site/t/original/i/44dd17f2db5dd3db0c6f141deaa7f19b81d660dc12fe802980f9506ea52448a3/2023_NikeSeoul_WebPanels5.jpg)
![](https://freight.cargo.site/t/original/i/98ecef9e55b8423630b1206968133cb3ad7ded2359a94fa24ecd928a05869546/2023_NikeSeoul_WebPanels10.jpg)
![](https://freight.cargo.site/t/original/i/f969d84741f411282d45b6f993e57edcd7fe76fbbbf3ab62221b116757cd5e2d/2023_NikeSeoul_WebPanels6.jpg)
![](https://freight.cargo.site/t/original/i/205dd5e8a71f37bce9222589578ce648433c67bf1f1c229ae6efdd39da46ca9c/AF1.jpg)
![](https://freight.cargo.site/t/original/i/de08d0c8edd8e0b558a2c57bfa522fb56b4ef4a70523c23b1acf4b6e13ddfe9d/ACG.jpg)
![](https://freight.cargo.site/t/original/i/e6c62d82fe08b9d18aeb727d2924126124ce6bc42073c0ab867cf5f2bcc153cc/ACG2.jpg)
![](https://freight.cargo.site/t/original/i/3f932b564cd860dcc0b6072e7bf7b79dfaf1066296e6ae9c2480c1eed6cc4826/2023_NikeSeoul_WebPanels8.jpg)
![](https://freight.cargo.site/t/original/i/d19d15bd963a808b6ca910cf8d7fe67f9f4c547f5a0036ae23f6d25266341fde/2023_NikeSeoul_WebPanels1.jpg)
![](https://freight.cargo.site/t/original/i/608b1b5ae0da13732bee9406703b3a053fbca8b5cd612836b0ecc0a6538dda51/2023_NikeSeoul_WebPanels2.jpg)
![](https://freight.cargo.site/t/original/i/2cf48f2bd2cb725951536aff8ca48b613c2b979f5bc2eb51471d352f689054de/Nike-Seoul-Website-Images_Golf.jpg)
![](https://freight.cargo.site/t/original/i/4ed2ffa8c590b769586743c94e65c5e030dc7a15b9385355f8f52f8c90dfcb37/2023_NikeSeoul_WebPanels12.jpg)
![](https://freight.cargo.site/t/original/i/644f8dbb102bee8476081bf0be18ee5a31c14d4407431f298eeb0c323d92df81/2023_NikeSeoul_WebPanels11.jpg)
![](https://freight.cargo.site/t/original/i/8baa131da92864b992d7e8617ee45a6a5e58adbc22052011271f0acf2105f6a6/2023_NikeSeoul_WebPanels9.jpg)
WD+C South Korea space created in partnership with Nike. We designed an environment that focused on the idea of Seoul’s unlimited potential, leaning into a visual language centered around disruption, momentum, and reinvention.
The goal was to create an environment that connected its inhabitants to the city of Seoul through a Nike lens, telling familiar stories in unfamiliar formats - fostering engagement through unexpected moments of innovation and inspiration.
How about that neon?
The goal was to create an environment that connected its inhabitants to the city of Seoul through a Nike lens, telling familiar stories in unfamiliar formats - fostering engagement through unexpected moments of innovation and inspiration.
How about that neon?
Studio: Big-Giant
Role: Designer
Creative Direction: Jason Bacon
Role: Designer
Creative Direction: Jason Bacon