Derek Price is a Designer & Illustrator based in Portland, currently at Hybrid Design.

Nike Beijing


The Nike WD+C environment is designed around the idea of focused momentum. The Beijing space draws from Nike heritage, Chinese street culture, and of course basketball.

The goal was to create a space that expresses the energy of its users: confident, resilient, and innovative. Leveraging a blend of heritage and contemporary visual elements to create unique moments of everyday discovery and engagement - honoring the past while constantly looking to the future.

I can’t even dribble.

Studio: Big-Giant
Role: Designer
Creative Direction: Jason Bacon