Derek Price is a Designer & Illustrator based in Portland, currently at Hybrid Design.
Nike Beijing
Environmental
2020-21
The Nike WD+C environment is designed around the idea of focused momentum. The Beijing space draws from Nike heritage, Chinese street culture, and of course basketball.
The goal was to create a space that expresses the energy of its users: confident, resilient, and innovative. Leveraging a blend of heritage and contemporary visual elements to create unique moments of everyday discovery and engagement - honoring the past while constantly looking to the future.
I can’t even dribble.
The goal was to create a space that expresses the energy of its users: confident, resilient, and innovative. Leveraging a blend of heritage and contemporary visual elements to create unique moments of everyday discovery and engagement - honoring the past while constantly looking to the future.
I can’t even dribble.
Studio: Big-Giant
Role: Designer
Creative Direction: Jason Bacon
Role: Designer
Creative Direction: Jason Bacon